Brief History and Journey of Maali.
Infotrade Maalicard was started as a service by FIT Insights Limited in 2016, all its activities were undertaken as a pilot using closed pre-debit cards for a period of 2 years targeting mainly farmers in the area of Kitigum, Tororo and Gulu District. This was mainly to enable payments for produce using cashless transaction models. A total of 1500 cards were initially tested with farmers in partnership with Interswitch Uganda with a network of 34 merchants in the area. After the pilot programme, the founder directors of FIT Insights, conceptualized all the findings and decided to expand the concept into a branchless digital bank, normally referred to as NEOBANKs. A local team of developers was identified to make a customerised banking platforms that will accommodate the financial inclusion requirement of the unbanked population in Africa using a low-cost model of market penetration and expansion. This was to using technology as a leverage and business collaborative strategies with existing financial institution to grow the network and share benefits in trade and business referrals.
Maali signed up with Housing Finance Bank and Interswitch Uganda as the first collaborative partners, later with MTN Mobile Money and Airtel Money in December 2019.
The Maalicard was rebranded, May 2020 with black and Orange to appear wider needs of the community beyond farming and traders. By definition the MaaliCard is payment solution that is enabled by virtual account called “Maalipot” that is linked to an internationally registered pre-debit card branded as “Maalicard”. It allows the user to receive, get deposits, transfer, save and make payment for goods and services as if it was cash.
Business Growth objectives.
Maali aims at development and deepening the penetration of consumer finance products and services using the technology as a medium of outreach to the unbanked. Maalicard can be operated by individual or non-individuals. The Maali seeks to build up a network of agents/merchants accepting the cards or e-payments, card sales for individuals and corporate /Institutional sectors.
Maali technology allows for multi-currency, for a single card holder, saving, deposit, transfer, inward remittances, P2P payments which reduce time, cost and security risk associated with moving with cash.
The Maali strategy facilitates an increase in the penetration of existing financial services, makes new services available, extends the catchment areas of banks and contributes to the profits of merchants and businesses through the Maali POS network model, collaborative arrangements with financial institutions and MNOs.
Product and Services
Maalicard is the core product and services that is like to Maalipot (e-wallet) and Maalisave (Online Saving Wallet for Individuals). Other services offered by include Maaliremit that allows inward remittances, Maalicredit for rescue loans for savers; Maalihealth and MaaliInsurance which are a collaborative service offered in partnerships with third service providers,
Ownership and Shareholding
Maalicard is a brand name of Maali Financial Corporation (MFC) a subsidiary company owned and managed by FIT Insights Limited as the founders in 2016. The company was separated from FIT Insights in April 2021, to allow for its independent growth and expansion as financial services company. In additional to the Maalicard brand, the company also trades with Maalipay and Maalipot trade names for some of its specialized service deliveries
FIT Insights limited owns 51% of the shares, 15% of the company is held by Maalibrick Investor’s Club and the rest by other individual investors. For further information contact: Country Manager at firstname.lastname@example.org.
Maalibrick Investors’ Club:
This is an association of individuals, that have interest in the financial sector and humanity inclusiveness that have chosen to invest funds in MaaliCard to its expansion and growth. It is a separate entity registered as Investment Club. It is an independent administration and operational procedure and fund policy. In case you are interested in joining the Maalibrick Investors Club. Please contact the leadership of the club at email: email@example.com